Remember Chia Pets? You know, those sprouting Terracotta kittens, Simpson characters and yes, even presidents and presidential candidates? Well, the tiny seeds responsible for the “pottery that grows” have been springing up recently in the food and dietary supplement aisles of grocery, pharmacy and vitamin shops nationwide.
In the last three years, dozens of snacks, baked goods and drinks containing chia in some form have hit the market. Mintel, a market research group, says it counted 100 chia products on the market in the last three years. The poppy-like seeds, high in Omega-3, 6 and 9 essential fatty acids, fiber and other minerals, have been touted for their nutrition benefits in popular fitness, health and diet circles. Dr. Oz devoted a segment to the seed last fall, no doubt boosting sales.
Read more: http://www.npr.org/blogs/thesalt/2012/04/19/150953873/from-potted-pet-to-health-food-chia-returns-to-roots