Kraft slips cauliflower into mac & cheese, stirs debate

It looks like Kraft Macaroni & Cheese, and Kraft says it tastes just like the original. But a new ingredient is lurking in this version of the American family dinner staple —

Kraft Foods Inc. is the latest large food manufacturer to try hiding additional veggies in packaged foods, an effort to ride a renewed interest in healthy eating to fatter profits. It’s a slowly growing trend, and it’s one that is dividing food industry experts.

In June, Wal-Mart and Target stores started stocking Kraft Macaroni & Cheese Dinner Veggie Pasta across the country, alongside boxes of the traditional recipe and other alternative versions, including organic and whole grain. Every neon-orange cup serving of the new recipe packs a half-serving of cauliflower.

READ MORE:  http://www.chicagotribune.com/business/breaking/chi-kraft-slips-cauliflower-into-mac-cheese-spurring-debate-20110706,0,845116.story

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