As Americans Rush to Fresh Food, Supermarket Chains Follow

When it comes to sharing America’s growing infatuation with fresh, local food, Wegmans Food Markets puts its money where its mouth is.

Wegmans produce
Source: Wegmans
Local apple display at Wegmans Market.

The regional grocery chain runs a fifty-acre research farm near New York’s Canandaigua Lake specializing in sustainable, organic growing practices. CEO Danny Wegman often blogs about the five-year-old farm, and in August 2012 he finally opened it to public tours.

Sure, the Wegmansfarm can only supply veggies to two nearby stores, but it serves as a living symbol for the privately owned chain of 80 mid-Atlantic supermarkets. Its mission: Local, healthy food aimed at everyday families. To reinforce the message further, the company web site gives shoppers a running schedule when local fruit and vegetables will arrive at stores in their state

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