Boston fast casual determined to keep ‘farm-to-table’ food while franchising

Can a fast casual concept based on locally sourced meat and produce find the economies of scale necessary to franchise?

The owners of b.good, a Boston-based better burger company are betting it can.

And with the opening of a new store in Shrewsbury, Mass., childhood buddies Anthony Ackil and Jon Olinto have set sail on a plan to add 35 locations over the next five years. Click here to see a sideshow of photos of the concept.

Alarmed by what they saw people putting into their mouths, Ackil and Olinto set out nine years ago to create a fast casual concept that would turn a profit while not serving nutritionally spotty food.

They expressed their values in their company name — b.good — and today their nine Boston-area stores have carved out a niche by serving natural beef, locally grown vegetables and seasonal items such as ice cream made with locally sourced blueberries.

They don’t quite ascribe to the “farm-to-table” description, Ackil said; they prefer the term “real food.” But they are more than happy to talk to customers about the farms that produced the actual food they eat — it’s part of their business plan. Their restaurants feature wallboards showing the specific farmers who’ve raised the beef and grown the produce served at each location



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