Archive for the Kellogg Foundation Category

Kellogg Foundation committed to fighting obesity

Posted in Kellogg Foundation with tags , , , , , on February 10, 2010 by bistrokids

February 9, 2010
Dear Friends,
 
Today, First Lady Michelle Obama created an historic moment at the White House as she elevated childhood obesity and physical activity to the world’s stage. To reverse the trend of childhood obesity, she unveiled an ambitious new effort called “Let’s Move.” With five cabinet secretaries, members of Congress, physicians (including Regina Benjamin, U.S. Surgeon General – a former Kellogg National Fellow) and other health care professionals, athletes, corporate, foundation and nonprofit leaders on hand, she spoke of the criticality of taking steps to improve the health and well-being of children.
The W.K. Kellogg Foundation deeply supports the First Lady’s Let’s Move challenge to the nation to take action to aggressively tackle this problem. We also are proud to be a founding member of a complementary effort called the Partnership for a Healthier America, along with our peers at the California Endowment, Kaiser Permanente, Nemours, the Robert Wood Johnson Foundation and the Alliance for a Healthier Generation.
 
This independent, nonpartisan organization will focus on four key goals: offering parents the tools and information they need; getting healthier food into our nation’s schools; ensuring that all our families have access to healthy, affordable food in their communities; and increasing opportunities for kids to be physically active, both in and out of school. Moreover, this organization will accelerate and scale up existing efforts addressing childhood obesity and to facilitate commitments towards the First Lady’s national goals.
Efforts like the Partnership for a Healthier America are a strong complement to our ongoing work, especially that of Food & Community. We will continue to use our resources to support innovative work on the ground, convene partners and grow through tools like social networking. Together, we will help to make real a difference in the systems, policies and efforts that can help children, particularly vulnerable children, thrive.
 
Food & Community’s on-the-ground efforts today prove we can achieve success and reverse childhood obesity within a generation. We continue to be inspired by the determination and ingenuity demonstrated by Kellogg Foundation grantees who are contributing to this common goal of a new generation of kids who have reversed the trend of childhood obesity and other health disparities. This generation and those who follow will reap a lifetime of rewards.
Please share this exciting news with your friends, partners and networks. And thank you for your commitment to vulnerable children and families.

                              Onward,                        

                             Sterling K. Speirn
                            President and Chief Executive Officer

For more information regarding The Kellogg Foundation, visit them at www.wkkf.org/