U.S. families are embracing organic products in a wide range of categories, with 81 percent now reporting they purchase organic at least sometimes, according to the Organic Trade Association’s (OTA’s) 2013 U.S. Families Organic Attitudes and Beliefs Study.
Additionally, the majority of those buying organic foods are purchasing more items than they did a year earlier, and new entrants to buying organic now represent 41 percent of all families – demonstrating increased interest in the benefits of organic food and farming.
Produce continues to be the leading category of organic purchases, with 97 percent of organic buyers saying they had purchased organic fruits or vegetables in the past six months. Breads and grains, dairy and packaged foods were also frequently cited (all scoring above 85 percent) among those who purchase organic.
Consistent with findings from previous studies, nearly half (48 percent) of those who purchase organic foods said they do so because they are “healthier for me and my children.” Additionally, parents’ desire to avoid toxic and persistent pesticides and fertilizers (30 percent), antibiotics and growth hormones (29 percent), and genetically modified organisms (22 percent) ranked high among the reasons cited for buying organic products.
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